Tuesday, February 10, 2009

The Lazy Man’s Way to Corner an Online Market and Make Money While You are Sleeping.


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HexaTrack came to my attention because one of my most trusted business associates purchased it to help him in building his affiliate sites. So you understand some things about your author: First, I am not a programmer. I am thrilled with myself when I can successfully upload a picture to Flickr. Second, I am very leery of new fangled tools geared towards web marketers. To me, it seems like there are just too many different new software packages that come out on a monthly basis. As a practical matter, it sometimes can be a huge burden to learn how to use a new tool. (Especially for a non-computer guy such as me) Then once you figure it out, you are crossing your fingers that it delivers on what it promises. Add in the reality that with me, not only does it have to deliver, but the thing must fit into the type of business model that we run. We want to be able to create simple user-friendly sites to market a large variety of products and services and let those sites grow over time.

HexaTrack deserves all the praise I can give it for delivering for me in huge way. It simply is an outright indispensible tool if you are looking to sell either as an affiliate, or sell your own product and you want to sell using pay per click marketing. It tells you right down to the key word phrase what people are typing in and what they are buying. It is the end of guess work in choosing a market. Bluntly, I would not enter a market without the security of the real time information provides. HexaTrack pulls together the numbers, so a marketer can figure out if there is money being made in a particular market, and how it is being made, BEFORE you drop one dime on pay per click campaign.

Tell me if this doesn’t sound like you and your web marketing business? I and my team are interested in staying very current on what markets are moving products and what ad campaigns are being run to make the money. We also want this huge amount of information in a readable format that is easy to analyze. (I almost forgot to mention, I am one of those people that get’s dizzy from too many numbers.) HexaTrack makes this possible without giving me a huge brain ache. This is me, the HexaTrack customer who has fallen in love with using the product:

  • Not a programmer or site builder

  • Confused by all the different tools available out there

  • No time or patience for complicated difficult to understand instructions

  • Limited capital to start with to roll the dice on potentially scary Pay Per Click campaigns.

  • Need to be sure about a market and what key words are converting because too many losses will cripple my ability to do business.

  • Not a person who excels at reading complicated Excels. I want the important information in an easy to understand and easy to read format.

  • Want to be able to take a market that interests me and make it a profitable web venture or shelve it because it won’t work, and just hates the idea of guessing on this. Mostly because not doing market research sends you to the showers in this business fast.
The idea of market research scares me, because I don’t want to throw a bunch of time into it and then not really knowing if I am getting the information that matters. HexaTrack met all my needs and is built with guys like me in mind.

Example of How it Works

Say I was watching TV during the recent NFL playoffs and I started seeing ads for Valentines Day gifts. Like for instance the mail order teddy bears or jewelry. Thinking that maybe there is a way to capitalize as an affiliate marketer for those products, I flip on HexaTrack and enter in very general search terms “Valentines Day gifts”. I then give it a time frame for how long I want it to track the keywords, ads and websites that are dealing in this market. My choices are 7 days or 14 days. The more days I track, the truer the picture of the market. Then I hit start and wait for the days to run and the report to complete. What I get back is pretty astounding. First, the product does a super job of picking the most logical and active keywords in the market for you. So you don’t have to waste time to load them up if you don’t want to. It gets better though. You also see exactly how many clicks per day each word is producing as well as a cost range for that word.



But HexaTrack isn’t done. You then have the ability to view every Google ad in that market that was running for the period you specified. I am most interested in the ones that ran for the most days out of that period. I figure that if the ad was doing well it would continue to run day after day. HexaTrack lines them all up in descending order for you.

You can click on the ad and see where it lands you so you immediately gather data on the advertiser. What are they offering in the ad that makes it a winner? What is their landing page like? Is their affiliate program any good where I might want to join? Plus, if it is an affiliate running the ad, you immediately have their exact formula for success in that market.

With HexaTrack, I can track 200 keyword phrases in a market and with the amazing data I get back, be putting together a competing campaign in minutes. I would literally be flailing my arms in the dark without it. I can be tracking up to 16 markets at once. My web site builder would never be able to keep up. (With HexaTrack, you also put an end to building flop lousy performing sites. You know the ones where the only one making any money is Google and your web programmer.) The program also has a really cool feature allowing a programmer to move and track your own affiliate campaigns without the time, expense and technical complication of building a whole new site. It isn’t a feature that I have used, but I know could figure it out if I was forced to.


Cost

HexaTrack does offer a limited free trial membership where you can track 4 niches at a time. The trial runs for 30 days. A full membership is $197 to sign in and the cost is $147 a month. I am cost phobic by nature and that definitely seemed like too much just on its face. Then I started using the product and I don’t know where I’d be trying to market on the internet without it.

2 comments:

אמיל פז said...

Very cool review
Check us out
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Emil
PPC Bully

fionski said...

Interesting. I should look into this. Thanks for sharing this info.