How Joel Got 29,653,625 Clicks At .01 Each In 30 Days

How Joel Got 29,653,625 Clicks At .01 Each In 30 Days

By Marlon Sanders
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In October of 08 my friend Joel got 29,653,625 clicks at a penny each.

That is a .47% ctr rate on 6,372,399,989 ad impressions on the Google content network.

Now, in his bonus with his latest product, he shows SCREEN CAP proof of those numbers. And he spends
40minutes telling the strategies that allowed him to do it.

While I won’t reveal all his secrets here, I want to tell you several useful points I took away from his video
and from my private phone conversation with him.

The REASON I want to talk about this is we see this everyday in Internet marketing. People with numbers
that make your jaw drop. And you wonder how they do it.

You often buy their product and find that the product gives generalities but never really dig down into the nitty
gritty.

So let’s talk a minute about how you DO scale up bigtime and what it takes.

1. First, master the fundamentals and basics.
Most people want to skip this. I know this as  a fact. Recently, I made an offer for you to participate in
small groups to really APPLY Ockham’s Razor. This was made to my buyers of the product.

Let’s see. We had a total of 2 people sign up.Now, I could tear apart my offer and say the sales letter wasn’t
the best, etc.

But bottom line is, learning something NEW is exciting. APPLYING what you learn isn’t. And if that’s YOU
and it probably is unless you were one of the 2 people who signed up for the small groups, then it means you
need to take a long, hard look at yourself.

Are you attracted by the new bright, shiny object on the block?

Or do you see an realize that it isn’t what you KNOW, it’s what you DO.

So you gotta learn and apply the fundamentals, even if it isn’t sexy. Even if it isn’t exciting.

You EARN the right to go to the next level.

I’m a fan of the basics as I am a fan of football in the U.S. The very first thing kids learn in 5th grade football
if they’re a receiver is to catch the ball with their HANDS, not their body. And to LOOK the ball in with their
eyes.

But you watch pro football on TV and you see receivers getting paid MILLIONS of dollars DROP the ball.
Why? Because they tried to catch it with their body and not their hands and it bounced off their chest. And
they where looking around at who was going to hit them and didn’t look the ball in.

The basics.

The fundamentals.
You first gotta pay the price to learn and APPLY the fundamentals. The DOING is 10X as important as the
KNOWING. Ironically, people are willing to spend $100 to learn something but NOT $60 to APPLY and
do it. “But I can apply it myself.” True. But you won’t. It’s proven that people succeed at a much
higher rate if they participate in groups. Napoleon Hill called it the MasterMind and attributed all wealth to it.

2. Watch what works
This sounds so simple. But I asked Joel what he does when Google changes the rules. How does he figure
out how to counter it. He said he looks at the ads that are STILL running and figures out how THEY are
doing it. So study what works. The other lesson here is that you have to ADAPT to changes. And at some
point, it won’t all be in a course or an ebook. You have to problem solve yourself.

3. Find something that works and then repeat it hundreds of times. This is what Joel does so well. He
did it with the core mini-site method in his course. He found something that brings in 3 bucks a day. Then he
repeated it SEVEN HUNDRED times. How many things do you have on your hard drive in ebooks or
courses you’ve bought that’ll bring in 3 bucks a day?

Probably at least a few. Now, what about doing that formula 700 times? This is one reason I’ve been talking
about outsourcing. You’ll need help. At first, do what you can yourself. Pay the price. Learn the ropes. But at
some point, you need to get help, so you can scale up. Now, notice the formula is to do ONE THING 700
times. NOT do 700 things ONE time! That’s what most people I talk to are doing. They’re trying to do 700
things one time poorly.

Flip that around. Get ONE FORMULA and do it 700X.

That’s what ORIS is. It’s my formula. Now, I didn’t do it 700X. But I’ve done it a good 30-50 times. And
portions of it hundreds of times.


4. Scale Up
All the big Adwords courses talk about target, target, target. And it’s REALLY true. You DO have to target.
But Joel will tell you it takes THOUSANDS AND THOUSANDS AND THOUSANDS of ad groups to get
millions and millions and millions of clicks. I personally use a custom adword building campaign manager using
Speed PPC

That’s a lot of scaling up.  He had to have custom software written. You don’t have off-the-
shelf software that scales up like that. And if you do, Google will break it for you when enough people
use it. So Joel has his own software written. As a newbie, you don’t gotta do that.

But at a CERTAIN point of scaling up, you’ll want to spend $500 or $1,000 or whatever and get some stuff
custom written. This is why I say that people who are getting HUGE numbers really never reveal their secrets.
Why? Because you gotta scale up. And it’s not something the average Joe wants to hear about.

You want to hear how Brad with Stomper originally was bringing in millions. But you may not want to hear
how he had a huge warehouse to stockpile all the items he imported a very large cash flow cost.

See what I’m saying? I’m just saying you gotta be willing to hear the truth. And if you want to scale up, it ain’t
all gonna be pleasant or a walk in the park. Let’s have an honest discussion here: If you wanna scale up
to millions, at some point it ain’t all gonna be a walk in the park.

Back when he was still here, Corey and I had this discussion. He told me if he started over he’d do what I
do. He’d stay small and have a nice net and not go for the big numbers. But something compelled him to grow
larger. In Joel’s case, at one point, he employed 25 or more people in India working full time on his Adwords
stuff. Now he employes 3-6 full time. And spent a month in India training them.


On the flip side, when you bring in as much as $25,000 a day, you don’t mind the month in India. So you
wanna know how Joel got 29,653,625 clicks? It’s all in his 40 minute bonus video. But in a way, you’ll be
dissapointed to learn it unless you want a dose of reality.


Let’s see:
He scaled up on a massive scale. He outsourced. He created proprietary software. He adapted to changes in
Google. He has trade secrets he doesn’t reveal to anyone.

How did he learn the trade secrets? By doing it over and over and over and testing and seeing what worked.


But what you CAN learn a ton from is this:

Joel’s basic formula is this:

• Get one thing that works. And do it 700X. Or 23 million times.
• Focus on doing ONE thing 700 times instead of 700 things one time.
• Get a formula. Find one that works.
  

Now focus on DOING it over and over.
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Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

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